My Gay Life

I have a beef with Bank of America right now. A couple days ago I received this really important letter from Bank of America for a records request. Since I do have a loan with Bank of America right now I figured it had to be important.

Only it was not a really important letter for a records request. In fact it was probably one of the least important letters I have received from Bank of America. It is one of the most deceptive pieces of advertising I have ever received. In fact I believe this particular piece of marketing is worse than the phishing scams you are constantly receiving. Here is what is so wrong with this piece of marketing:

1. The marketing item makes very clear that this letter is an important records request from your bank. In big bold letters across the top it states this is a Records Request. However, nowhere in the letter does it actually request records.
2. The letter is covered in tons of legalese requiring you to read this deceptive piece of marketing multiple times to make sure that this is truly just marketing crap.
3. It gives you a time limit to respond adding to the credibility that this is an important records request when it is not.

I usually consider myself to be very savvy and I had to read this letter 3 times before I was convinced it was just a cheap marketing ploy. In no way was this deceptive marketing a record request as it states.

Due to this letter I will NOT be opening any new accounts with Bank of America. I encourage you to join me in avoiding Bank of America where possible. Their cheap scum like marketing does not deserve your business.

The actual letter is after the jump.

Click to make larger.